Advertising Inflatables

The Upfronts: The Death of TV?

Sat, 19 May 2012 13:38:03 +0000

Summary: As Upfront Week comes to a close, it’s hard not to wonder over the future of television. Sure, it’s still alive, still well, still the biggest bang for the advertiser’s buck. Like Churchill once said, “television is the worst form of advertising, except all those others that have been tried.” And to that point, TV damn sure aint goin’ nowhere. But, it’s changing. And so are the Upfronts. I suppose making the question rather: what kind of freakish mutation will television become? And will it become so changed, so different, that’d we’d be crazy to call it… TV?

The Upfronts: The Death of TV? is a post from: Advertising Inflatables

How to ensure you get only the very best advertising balloons How to get the best advertising balloons. If you are...
Advertising blimps:a Big Boon for your Business Advertising blimps: a big boon for business. Blimps or airships...
Dirty Videos and Cannes: Why Adding ‘Organic Material’ is the Money Shot Summary: It seems that today everyone is making a dirty...

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Your Move, Social Responsibility

Fri, 18 May 2012 15:37:42 +0000

Summary: There have been conversations off and on for the past couple years about whether people in our nation are truly altruistic, proactive people. There have been studies, talks, debates, and campaigns about this very topic. Your Move, Social Responsibility is a post from: Advertising Inflatables Related posts:When’s the Next Creative Revolution? Summary: This economy [...]

Your Move, Social Responsibility is a post from: Advertising Inflatables

When’s the Next Creative Revolution? Summary: This economy and all the parties involved have taken...
States Clamping Down on Advertising Summary: In a big election year, politicians are leaving no...
The AdMan vs. Technologists: Sorrell Takes First Swing Summary: For a couple years now, there has been an...

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Consumers: We’re the Same, But Different

Thu, 17 May 2012 17:13:55 +0000

Summary: The need to belong is a constant theme when consumer behavior is discussed. It’s a basic need. People need to feel like they are not alone. That is one of the major reasons that online communities and social networks have boomed: they enable people to connect with others with like interests from all over the world.

Consumers: We’re the Same, But Different is a post from: Advertising Inflatables

What Do Consumers Really Want? Summary: Determining the best way to connect to our consumers...
Though Pricey, Print Ads Still Perform Summary: Leave it to the social web advocates and affiliate...
Nerd Reasons Why AdPeople > Consumers Summary: It is easy to be swept up by the...

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Insert Straw, Watch for Pits: Brazil Shapes Up Juice

Wed, 16 May 2012 18:38:33 +0000

Summary: Creatives: we’ve seen, heard, tasted, touched, smelled, kicked, pushed, pulled, gotten bored, and come up with it all. With a somewhat Jack Torrence-esque look on our faces, we greet ideas that we know we’ve seen before with a psychotic grin, instantly assaulting them with a witty insult. Insert Straw, Watch for Pits: Brazil Shapes [...]

Insert Straw, Watch for Pits: Brazil Shapes Up Juice is a post from: Advertising Inflatables

Why Do We Hate Creative Ideas? Summary: From the world of science to the world of...
An Age-Old Secret, Discovered Summary: Ms. Clairol hasn’t touched up every show on television....
Advertising’s Role in ‘The Conversation’ Summary: There is an international panel gathering in Berlin where...

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Why is it Hard to Accept Advertising?

Tue, 15 May 2012 20:32:20 +0000

Summary: The past few days have seen some intellectual heat thrown down upon advertising. It is easy to say that AdLand is not looked on favorably. As companies find ways to rely on advertising for revenue, those consumers being reached think that the brands they patronized sold out, only to be thrown to the advertising wolves. This week, AdLand received some back-handed compliments.

Why is it Hard to Accept Advertising? is a post from: Advertising Inflatables

The Jury Is In: Create Content, or Else Summary: In today’s climate, brands cannot rely solely on the...
What Constitutes ‘Honest Advertising’? Summary: “Why, all advertising is exaggerated. Nobody really believes it.”...
Colbert Puts Wheat Thins on Notice Summary: When television spots aren’t enough, brands naturally find ways...

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A Modest Proposal: Agency-Supported Ad Schools

Mon, 14 May 2012 22:27:52 +0000

Summary: We remember faintly that there is an advertising school in New York (we think it’s this one) that survives by having advertising courses taught by actual advertising professionals, and the courses include material needed by actual clients. The grades are based solely on the work you perform. We think this is the way creatives should be nurtured, and how current creatives could fine-tune their craft.

A Modest Proposal: Agency-Supported Ad Schools is a post from: Advertising Inflatables

Schools Lean On Advertising for Funding Summary: In this whirlwind of economic activity, the nation’s attention...
Internet Week and Advertising: Highlights from New York Summary: If there was any question about how hot New...
Brutal Blow to Agency Job Numbers Summary: At the start of a new year, big businesses...

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How Does Perspective Affect Advertising?

Sat, 12 May 2012 04:12:04 +0000

Summary: “The consumer isn’t a moron; she’s your wife.”
-David Ogilvy

Ogilvy, and many others, understood that good advertising came from those who knew who their audience was. Not only the facts about the audience, but how Adfolks perceived them to be. For example, if we were to target U.S. teenage males, and Ad Sample 1 had a reference to Aristotle while Ad Sample 2 had a fart joke…

How Does Perspective Affect Advertising? is a post from: Advertising Inflatables

Ogilvy on Advertising Summary: “Promise, large promise, is the soul of an advertisement.”...
How to Write: Advice from David Ogilvy Summary: Not too long ago, we shared Kurt Vonnegut’s tips...
Nerd Reasons Why AdPeople > Consumers Summary: It is easy to be swept up by the...

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If You Don’t Look Good, We Don’t Look Good

Fri, 11 May 2012 06:04:20 +0000

Summary: This week the world lost fashion and hairstyle icon Vidal Sassoon. Not only did he bring a new style in fashion and hair to the scene, but his business acumen and marketing techniques made it possible for him to rise from owning a single shop in London to becoming an international sensation. Vidal pushed his name and his ideals constantly. He understood how business worked.

If You Don’t Look Good, We Don’t Look Good is a post from: Advertising Inflatables

Of Course, Technology Will Solve the Talent Question Summary: When we first entered into the agency world of...
Justin Bieber Can Sell Ice to Teenage Female Eskimos Summary: As you may or may not know, fancy-coiffed Canadian...
Large balloons can increase your sales by more than 50 per cent Large Balloons Large balloons can increase your sales by more...

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AdMen and Athletes: Not So Different

Thu, 10 May 2012 08:01:05 +0000

Summary: Throughout the ages, the pen has faced the sword. Those who strive to master communications have been pitted against those who rely on brute strength or gifted athletic ability. The argument is compelling, for the worlds of the athlete and the Adperson rarely seek comparison. Each can be a celebrity within their own circles, admired for their skills and their abilities.

AdMen and Athletes: Not So Different is a post from: Advertising Inflatables

Advertising, Unemployment, and Future Opportunities Summary: One of the strongest and most rewarding skills gained...
Creative Hurdles: Jump Over or Go Around Summary: The advertising world is as unforgiving as it is...
Reebok and PeerIndex Team Up Summary: Reebok is pulling no punches when it comes to...

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Bank of America Switches Up Its Agency Roster

Tue, 08 May 2012 11:57:49 +0000

Summary: Bank of America hasn’t been on the top of consumers’ favorite brands list lately. Nor have they been making friends in the media world (see this Rolling Stone article). But with it being the second-largest financial institution, it is a big account for ad agencies. Bank of America Switches Up Its Agency Roster is [...]

Bank of America Switches Up Its Agency Roster is a post from: Advertising Inflatables

Fifth Third Bank Relates Summary: Fifth Third Bank has just released the latest regional...
Advertising is Not Responsible for Fat America Summary: The fight between brands and those regulatory machines continue....
Okay, We Get It: The Traditional Agency Model is Doomed Summary: With the rise of digital and mobile tied with...

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